Direct marketing agency, Canterbury Graphics Strategic Marketing, has produced a creative campaign for Metro Corp., publisher of Boston Magazine and Philadelphia Magazine.
The integrated campaign aims to increase subscriber rates with a focus on copywriting.
Metro Corp. went to CGSM to boost response rates to its standard acquisition offers and to take advantage of a revenue opportunity by putting an integrated gift series into place.
CGSM designed a campaign that drew reader attention to the subscription offer and focused on the content of the magazines.
The offer’s copy highlighted how it kept magazine readers “in-the-know” about specific neighborhoods and their individual qualities.
Along with print materials, which included insert cards and a cover wrap, electronic media was used with the same copywriting focus.
E-mails will be sent to subscribers who are potential gift givers and current gift-givers (both subscribers and non-subscribers).
The total creative effort included inserts cards, a gift series for gift renewals and four mail and four e-mail efforts for each magazine.
The campaign will run through the end of the year and can be read in detail at www.cgsm.com.