Los Angeles agency Grabiner/Hall won three clients to handle an array of interactive and direct marketing responsibilities.
FieldCentrix hired the agency to create a direct mail and lead-generation program. The assignment includes creative design and copywriting, list acquisition, coordination of printing and mailing services and development of an incentive program.
FieldCentrix, Irvine, CA, is a leading provider of dispatch and mobile Internet-based software for the field service market.
For Gordon Brush Mfg. Co., Grabiner/Hall will work on a strategy for the design and production of an e-commerce site. A specially designed application will let consumers design their own custom brush. Visitors will be able to search a database of more than 4,000 brushes. The site also will promote future advertising and marketing initiatives.
Founded 52 years ago, Gordon is a major maker of industrial custom and standard brushes.
Finally, wall decor maker Art Dreams chose the agency to work on a campaign whose first phase includes a new corporate Web site and brochure. Art Dreams, Ventura, CA, has clients like Crate & Barrel, Eddie Bauer, Zgallerie and Pottery Barn. The company in January will open its Las Vegas showroom.
