In an effort to drive membership to its TrueBlue loyalty program, which boasts more than 5 million members, JetBlue Airways Corp. has launched an anniversary sweepstakes. The “All You Can 8” sweepstakes will award 800 round trip flights to 100 TrueBlue members. The TrueBlue rewards program is a partnership with credit card company American Express. The campaign has a viral element and requests that entering members invite seven of their friends and family. The contest closes at the end of February and winners will be announced in March.
