For digital marketers who want to get the most out of Google’s advertising tools, the company is launching an online training center.
Google’s “Publisher University” for DoubleClick and Adsense aims to educate and update marketers on how to get the most out of their ad campaigns using Google advertising. The training center will offer tailorable, self-study training courses for DoubleClick for Publishers, DoubleClick Ad Exchange and AdSense.
If you’re looking for an easy way to educate yourself about programmatic advertising as well as the specific analytics and advertising solutions being offered by Google, these courses are the way to go.
Additionally, the program will also offer:
– Certification for the courses you’ve completed after passing an online exam.
– The ability to mix and match courses according to your experience and ability.
– Practice what you’ve learned in Google Labs simulations.
– News on the latest product updates.
Check out the video Google put together for Publisher University below: