In the article “Ask Jeeves Continues to Grow in Google’s Shadow” (May 17), Jim Lanzone makes a comment about Google that “They’re not as smart as they could be” in referring to the fact that AdWords ads may be displayed for employment services when someone searches for “Steve Jobs.”
Google actually has taken this into account, but rather than restrict where a client’s ads run, it has given us the tools to take care of this problem and decide for ourselves. The client has the ability to show an ad any time a keyword is used in any manner, as in “farm jobs,” “it jobs” and “steve jobs.”
But we also can show only for specific keywords or phrases if we choose, and we also can select things to specifically not have the ads shown for, such as the example given.
So I would have to classify what Mr. Lanzone pointed out as “user error” and not “Google error.”
Chris Nielsen, Owner, Nielsen Technical Services, Bloomington, MN
