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Google expands reach in China

China.com and Googleáhave expanded their partnership to place Google search engine technologies on more China.com Web sites.

The two companies originally partnered in 2006 to feature Google Web search, ASF (AdSense For Search) and AdSense on China.com’s traditional Chinese and English sites. The partnership now extends over China.com’s simplified Chinese portal and China Search site.

China.com was the first company to host Google’s Video AdSense in 2006. Video AdSense allows consumers to opt-in to video advertisements online, providing better leads for online advertisers.

Hong Kong-based China.com runs two Web portals – China.com and Hongkong.com – which act as marketing platforms for business partners, online advertisers and marketers. The portals also provide vertical channels that focus on automobiles, military and sports channels, among others.

China.com is owned by CDC Corp.áThe parent company also owns CDC Software, which focuses on enterprise software applications and services, CDC Mobile, specializing in mobile applications and CDC Games.

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