Google Inc. has finally developed a radio advertising system called Google Audio Ads, which many have been anticipating. The company has initiated a testing period, allowing customers to buy ads through the new online ad-buying system.
Since the acquisition of dMarc Broadcasting earlier this year, Google has been concentrating hard on integrating the dMarc advertising platform into Google AdWords.
Google Audio Ads provides advertisers with an online interface for creating and launching radio campaigns. Marketers will be able to target customers by location, station type, day of the week, and time of day.
Google claims that its Audio Ad platform will bring efficiency, accountability, and enhanced ROI to radio advertising by providing advertisers with an online interface for creating and launching radio campaigns.
Once the radio ads run, marketers can then view online reports that tell exactly when the ad played.
-Posted by Giselle Ambramovich