Google announced a new AdWords report called the Placement Performance report, which enables advertisers to see the exact sites on the Google content network where their ads appear.
The strategy behind the release is to provide more transparency to advertisers.
Placement Performance reports also provide site performance metrics, including domain, URL, impression, click, conversion and cost data, as well as aggregated metrics for traffic generated from AdSense for domain sites.
The reports were designed in response to advertisers’ requests.
Now, the network of both big and small advertisers can clearly identify high- and low-value sites for their particular business and, based on their performance, react accordingly to meet their marketing objectives.
Sites that perform really well can be targeted more aggressively by implementing complementary features such as site targeting. Sites that perform poorly can be excluded or optimized by refining keywords and ads in campaigns.
The reports can be used alongside conversion-tracking tools, such as Google AdWords or Google Analytics, to give advertisers a better understanding of their holistic online advertising performance.
Placement Performance reports are available to all U.S. advertisers and will launch globally in all countries soon.
