Carolyn Goodman, formerly vice president of strategic and creative services at 360 Group, San Rafael, CA, has opened a direct marketing agency.
Called Goodman Marketing Partners Inc., the San Anselmo, CA, shop already has a client roster comprising One Legal, St. Supery Vineyards & Winery, Pathways Health, Seattle Storm, NorthPole Inc. and Colligo Networks.
The agency will offer strategic planning and consulting, customer analysis and predictive modeling, creative and database design, and production management services. The Web address is www.goodmanmarketingpartners.com.
Agency founders include Pam Rhyner, previously at Providian Financial Corp.; Henry Wang, a veteran of Fair, Isaac and Wells Fargo; and 360 Group alumnae Janice deRyss and Leah Prahm. Goodman is president and managing partner.