Comcast, Cox Communications, Time Warner Cable’s Road Runner and Verizon have signed up to use Goodmail Systems Inc.’s CertifiedEmail for users of their respective e-mail services.
CertifiedEmail messages are certified to be authentic e-mail from legitimate senders and are specially marked with a blue-ribbon envelope so that consumers can identify valid e-mail in their inbox.
“There is a real need to establish an industry standard for certified e-mail,” said David Atlas, vice president of marketing at Goodmail, Mountain View, CA. “Consumers are at a point now where they don’t know whether or not an e-mail is real or not.”
AOL and Yahoo are already using CertifiedEmail and the addition of these new partners means the CertifiedEmail standard will be live in five of the nation’s top Internet service providers.
The new partners will implement the CertifiedEmail system over the course of this year.
Once accredited by Goodmail, a senders’ e-mail messages are delivered with cryptographically secure tokens which participating ISPs detect. Users of participating ISPs need do nothing extra to receive CertifiedEmail. Their existing Web mail programs will be updated to identify the certified mail.