Hearst Magazines’ Good Housekeeping title launched an hour-long television special called “Good Housekeeping Makeover Miracles” as part of an effort to extend its brand to television.
Airing this month, Good Housekeeping Makeover Miracles will offer advice and information on makeovers in the areas of fashion, beauty, home, food, health and family.
The special is the first of four that Good Housekeeping is producing with its partner, Litton Entertainment. It is line with the current TV craze for home and people makeovers.
Hearst said the editorial content of the September 2006 Good Housekeeping magazine was the inspiration behind the special.
The premiere TV special will be syndicated in more than 80 percent of the country on a market-exclusive basis. It will air on weekend daytime TV starting in mid-August as an alternative to sports programming and to attract a predominantly female audience.
The show will be broadcast on network affiliates stations besides cable-only channels. Air times can be found at www.goodhousekeeping.com. Three specials will air in 2007.