Golfsat, an online business-to-business service for golfing equipment, has named Swanson Russell Associates, Lincoln, NE, as its marketing communications agency of record.
The agency is charged with charting an initial marketing plan, public relations, creating print advertising and collateral material, and Web site design.
Golfsat is an online marketplace for golf course superintendents as well as manufacturers and distributors of golfing equipment. In addition to allowing the purchase and sale of golf-related products, the service allows users to tap into research and to communicate with other firms in the industry.
Swanson Russell totaled $50 million in billings last year.