Godiva Selects MBS for CRM Services

Customer relationship marketing and marketing database services vendor MBS will provide strategic guidance and analytical services for Godiva Chocolatier.

MBS' Analytical Solutions and Strategic Services teams will work with Godiva to improve campaign response rates, better targeting of customer communications and increased return on its marketing investment. In addition, MBS will implement the Klondike database marketing software, MBS' marketing automation application.

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