Global Jet Shares, a fractional jet ownership company with offices in Fort Lauderdale, FL, and Van Nuys, CA, named Thinkbig its agency of record.
The Aliso Viejo, CA, agency will handle advertising, direct mail, Web site development, branding and messaging, public relations and corporate design. The marketing will target affluent prospects seeking part ownership of Gulfstream jets.
Global Jet is Thinkbig's second aviation account. The shop in 2000-01 was agency of record for private air travel firm Executive Airlines. Current clients include Mazda North American Operations, buy.com, Enfrastructure and Rusty Apparel.
