WorldVu LLC announced yesterday Accurate Worldwide Addresses software, a data capture software program designed to solve data quality problems for international direct marketers.
WorldVu, Highland Park, NJ, publishes the Guide to Worldwide Postal Code and Address Formats.
Accurate Worldwide Addresses lets direct marketers capture new customers and prospects through their Web sites with accurate address templates for 220 countries and territories.
The software lets marketers capture higher-quality consumer data from across the globe, reduce dependence on outside vendors and reduce labor and non-deliverable mail costs, said WorldVu president Merry Law, whose company is using the software.
