The conversation about ad blocking in the marketing world is a stressful one. However, it is also necessary, and will remain so for the foreseeable future. One way to ease the tension around ad blocking may be to have real, candid discussions about its usage within the marketing community itself. Afterall, marketers, like the press, are consumers as well.
On the heels of a recent study conducted by HubSpot and Adblock Plus, Perry Simpson of DMN and Kim Davis of The Hub took to Facebook Live to discuss ad blocking, not only in terms of statistics, but also personal use.