AIDA Cruises, the number one provider of holiday cruises based in Germany, has purchased SPSS Inc.’s predictive analytics applications to optimize yield management of its ships and better serve its passengers.
Rostck, Germany-based AIDA, part of Miami-based Carnival Corp., is currently operating four international cruise ships and will expand its fleet to seven ships in the coming years.
As it will be more than doubling its cruising capacity, the company decided to implement SPSS’ predictive analytics software to enhance its marketing processes in support of this objective.
SPSS’ PredictiveMarketing software will allow AIDA to better target, plan, execute and report on its direct marketing campaigns.
AIDA said that Chicago-based SPSS offers end-to-end solutions which fits the needs of its enterprise, from analysis to cross-campaign optimization and reporting The company will be able to create personalized offerings tailored to the preferences of its passengers.
