Georgia-Pacific has chosen the e-mail marketing and Internet coupon systems platform from E-centives Inc. to manage online interaction with consumers of its consumer brands, E-centives said yesterday.
Features supplied by Bethesda, MD-based E-centives will include:
· Personalized e-mail marketing for targeted consumer e-mail newsletters.
· Online couponing technology for targeted promotional offers.
· Tracking and collecting all vital data across multiple consumer interactions into a combined consumer database.
· Reporting and analyzing the effectiveness of online marketing on awareness, increased purchases and loyalty.
Georgia-Pacific consumer brands include Brawny paper towels, Quilted Northern bath tissue, Vanity Fair napkins and Dixie disposable dinnerware.