Information technology firm Affiliated Computer Services Inc. signed an agreement with e-mail marketing and CRM firm BrightWave Marketing Inc. to manage the Georgia Health Partnership and its Medicaid program.
Affiliated Computer Service, Dallas, is using the BrightWave Marketing e-mail marketing service to enhance its communication strategy to reach Medicaid health care providers and reduce the number of calls to call centers.
“The health care providers are receiving information as they need it and we are receiving fewer customer service calls as a result,” said Chris Keith, director of operations at the Georgia Health Partnership.
BrightWave Marketing, Atlanta, sends e-mails every Tuesday morning at 6 a.m. to doctors with Medicaid patients in Georgia. The text-based messages include a personalized summary of all of the Medicaid transactions that the doctor has completed. Financial information like how much money is owed and check number is included.
Affiliated Computer Service chose to use text e-mail messages as part of push communication instead of expecting providers to go to a Web site and pull information.
“The transactional e-mails sent to providers tell the doctors what checks to expect from Medicaid,” said Simms Jenkins, principal of BrightWave Marketing. “This makes sure that the providers know what they are getting.”