George-Mann Associates Inc., Hightstown, NJ, expanded last month to include a business-to-business list management division.
“Businesses don't purchase as much over the Internet as they do through direct mail,” said Rick Rohrer, vice president of sales and finance at George-Mann. Rohrer, who heads the new division, added that this was one reason for the move into BTB list management.
Additionally, the BTB division will help pick up any slack attributed to the Internet in the consumer list division. The firm has managed strictly consumer mailing lists in the past.
There are 18 BTB files available through George-Mann, including more than 900,000 Women Professionals and Executives, more than 400,000 Attorneys and more than 500,000 Engineers. Eight additional BTB lists are expected to be available by late June.
George-Mann has been a consumer list manager for 35 years.