General Mills’ Fiber One promo campaign takes on Pinterest

General Mills has taken to new avenues of social media to promote its Fiber One Chewy Bars. In addition to more traditional means of promotion, such as newspaper coupons and television commercials, General Mills is using Pinterest for its latest campaign.

Hoping to attract mothers who spend time shopping for their children, users are encouraged to pin their snack ideas onto the Fiber One–sponsored Pinterest board located on the Pinterest page associated with the Hungry Girl television series and email subscription service.

Those whose ideas are selected will receive a badge labeling them “Snack Champs.” In an era where new and innovative campaign ideas are a must, General Mills has found a fun and modern way to reach its target audience. The food category ranks among the top Pinterest pages, and General Mills no doubt was aware of this when creating the campaign.

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