Digital marketing agency Geary Interactive announced today that it has acquired Fathom Online, a search engine marketing and technology services firm, for an undisclosed amount.
“When we look at the future of search engine marketing we realize that it’s not only an important piece right now in the overall marketing mix, but we also believe it will increase in importance in the future as well,” said Andreas Roell, CEO and founder of Geary Interactive, which is headquartered in San Diego.
San Francisco-based Fathom’s expertise in search engine marketing is “just that much deeper” than what Geary had previously offered it clients, Roell added.
“At the end of the day, we decided we want to integrate a search engine marketing company or specialized firm because we would like to double down in our search engine marketing efforts,” Roell said. “This also gives us access to technology tool that allows us to make adjustments and predictive modeling in search engine marketing.
According to the company, Fathom’s Steve Gillan will continue to serve as CFO and managing director of the San Francisco office, while Mihir Choudhary will remain CTO and VP of engineering, and Jinenne Sutherland will serve as reach director.
Pretty much everyone from Fathom will be staying onboard as the two companies integrate, Roell said. “At the end of the day there will be a Geary Interactive that pretty much just added a San Francisco office,” he said.
Geary’s existing clients include WD-40 Company, M&T Bank and Sahara Hotel & Casino.