Gap and Starbucks Veteran Aylward Takes Marketing Helm at HSN

Home Shopping Network today announced the hiring of retail industry veteran John Aylward as its chief marketing officer. His resume includes senior marketing positions at The Gap, Starbucks, and Sony. His charge at the interactive purveyor of merchandise will be to oversee integrated marketing, omnichannel efforts, and creative strategy.

“John is a proven talent with a strong record of achievement across a wide range of brands,” said HSN President Bill Brand in a statement announcing the appointment. “His background will help us build on the momentum we achieved last year, which included record sales and customer growth.”

Aylward most recently served as SVP and head of marketing for DSW. He previously spent two years as VP marketing for Starbucks’ tea Teavana and seven years at Gap Inc., where he was director of marketing strategy for North America and then brand director for Europe. From 2003 to 2005 he served as Sony’s senior marketing communications manager in Europe.

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