Gander Mountain’s first catalog in 12 years has begun limited distribution to customers. And it’s a big one, coming in at 244 pages. This follows the launch of the Web site GanderMtn.com in early August.
Gander Mountain set the stage for its return to direct marketing earlier this year when it was featured in the Overton’s catalog, a business Gander Mountain acquired last year.
Earlier this year, DMNews chronicled how the brand lost the right to market its name in the first place and its plans for easing itself back into the world of direct marketing.