G2 Direct & Digital, the relationship marketing arm of global agency G2, has named Julie Spoleti, managing director for healthcare. The hire is due to expanded business from existing clients, according to the agency.
In addition, Mark Miller was named executive director for data analytics. He was formerly president and CEO of RMG Connect North America. Both Spoleti and Miller will report directly to Wendy Lurrie, president of G2 Direct & Digital.
Spoleti will spearhead all digital marketing initiatives for the agency’s clients in the healthcare sector, including Pfizer, Bristol-Myers Squibb, Boehringer-Ingleheim, Eli Lilly, Allergan, Johnson & Johnson and Sanofi-Aventis.
Before joining G2, she was EVP and director of CRM at Saatchi & Saatchi Consumer Health & Wellness.