Full Tilt Sports Inc., Colorado Springs, CO, has completed development of its first Flip the Switch sports apparel catalog featuring three-time Pro Bowl running back and former Heisman Trophy winner, Eddie George.
The catalog will feature George and several fellow athletes in order to market the Flip the Switch product line to consumers. Other athletes on “Team FTS” include Bill Romanowski, Pro Bowl linebacker for the Denver Broncos; Ed McCaffrey, Pro Bowl wide receiver for the Denver Broncos; and Michael Figga, catcher for the Baltimore Orioles.
The Flip the Switch brand name was created to provide stylish and functional sportswear that appeals to the youth market.
Full Tilt Sports was founded by former professional athletes Roger Burnett and Joe DeBerry. Its product line is carried nationally by J.C. Penney and other specialty retailers.