Full Degree, a marketing content management company, made its industry debut yesterday with a cliental list that includes Bluelight.com, The North Face, and Future Shop Ltd.
The Palo Alto, CA-based company was able to secure $9 million in financing from Convergence Partners, a Silicon Valley-based venture capital firm.
Full degree has developed a content management system for retailers and manufacturers that centralizes, automates and streamlines the processes associated with creating, managing and publishing content through digital and traditional media channels.
The system allows manufacturers to build their brands by giving them more control over the way their digital product assets are used across multiple channels, from traditional print to online media.
