At the request of the Federal Trade Commission, a U.S. magistrate judge has temporarily halted the marketing practices of an operation that deceptively advertised “free software CDs” but billed consumers’ credit cards for them without the consumers’ authorization.
The FTC complaint, which was filed in the U.S. District Court for the Eastern District of Texas, Sherman division on Jan. 9 names Think All Publishing LLC, and its principal, Yuri Mintskovsky. The agency asked the court to bar the deceptive advertising and order redress for tens of thousands of consumers who were wrongfully billed.
According to the FTC, the scheme worked like this: the defendants’ Web site offered consumers a free CD containing computer software if they agreed to pay a shipping and handling fee of $1.99 to $2.99. Consumers who signed up for the free CD were then offered three more free software CDs for no additional shipping or handling fees.
Buried in the seventh paragraph of the fourteen-paragraph, single-spaced document is language that contradicts the free software claim. It states that consumers must send back two of the four “free” CDs within 10 days or they will be charged a fee of $39 or $49. It also states that consumers will be enrolled in a software continuity program, will receive CDs they didn’t order in the future, and will be charged $39 to $49 for those CDs unless they return them within 10 days.
The FTC alleged in its complaint that most consumers did not know about the charges or continuity plan until they were billed. According to the agency, because the defendants did not adequately notify consumers, they could not avoid the charges.
The FTC charged the defendants with unfair and deceptive practices that violate the FTC Act. The agency charged them with violating the Unordered Merchandise Statute, which prohibits billing recipients for merchandise they did not order. The FTC asked the court to order a halt to the unfair and deceptive practices and to order the defendants to give up profits from the practice.