Frontier Farm Credit launched its Frontier Fast Debit Card and achieved a 20 percent response rate in a promotional campaign last year using Onyx Software Corp.'s marketing, sales and list manager tools, the company said Monday.
Frontier Farm Credit, Manhattan, KS, supports the nation's farming community. Its lending team uses Onyx to track leads, close sales and manage the end-to-end farm credit business process.
Onyx also has let Frontier Farm Credit standardize many operational processes for enhanced customer service, efficiency and reporting accuracy and made it possible for employees to move between offices without loss of productivity.
Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters