A Target direct mail piece arrived in my mail box with
a bright red envelope featuring Target-bullseye-branded mascot
Spot the dog, writes senior editor Kristen Bremner.
The envelope also directs recipients to a flip book with more than
$45 in coupons and tells them to look for Target's March 26
newspaper insert for more savings. The flip book's back cover
also plugs the newspaper insert.
I wonder whether it will be any different from the usual format used by Target on a weekly basis or whether the company is just trying to get consumers to look for its inserts every Sunday. Visit
http://blog.dmnews.com for more.
