Frequency Marketing Inc., Cincinnati, yesterday introduced ValuScape Loyalty, a standalone application that lets marketers score, segment, analyze, query and report on customer transactions and behaviors.
ValuScape is a datamart, which essentially is a data warehouse focused on one area of business, in this case customer transactional behavior. It can store and analyze data from millions of customers with hundreds of millions of transactions. Datamart information can include the nature, payment type and location of purchases.
ValuScape works independently or with Frequency's proprietary Loyalty Solutions Platform. It can be used on any database platform, supports third-party reporting and accepts data from CRM systems and legacy databases, the company said. It offers standard and proprietary analytical templates including RFM segmentation; value, potential and attrition scores; attrition risk; and return on investment.
ValuScape is available in two configurations with pricing from $20,000-$315,000. The two delivery models are ValuScape Service Bureau, where Frequency hosts the application and charges a monthly fee for operational assistance, data processing and report generation; and ValuScape Software License, where the client hosts the application with pricing that includes a licensing fee and monthly charges for technical support.