Click to download your free copy of the 2013 Marketing Hall of Femme e-book, sponsored by Limelight Networks.
Call it Girl Power. The ability to fight odds like an average 24-month tenure for chief marketing officers and rise far above any glass ceiling. The Direct Marketing News 2013 Marketing Hall of Femme honorees have that power.
These 15 exceptional women have risen to the apex of their profession as champions of integrated, direct marketing strategies in their organizations. Their methods have improved marketing performance and have yielded measureable results—from revenue growth to increases in customer engagement. The stories of these chief marketers, similar to those of powerhouse brands, are ones of dynamism, flexibility, incisiveness, and determination.