Frederiksen Television, Falls Church, VA, has signed a media placement agreement with Jim Caldwell and Future Thunder Productions. Under terms of the agreement, Frederiksen Television will buy all airtime for Caldwell's short-form ad campaign for a home improvement product called Attach-It. Eileen Simms, Frederiksen's director of media, will oversee the campaign. Media testing will begin mid-November with a national rollout to follow.
Attach-It is a new product for hanging pictures and other knickknacks on walls without using destructive nails. The product attaches itself to the picture, then hangs on the wall. Attach-It, which leaves no holes, recently debuted on QVC.