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Frederiksen Group To Launch Infomercials for Bob Hope Library

The Frederiksen Group, Falls Church, VA, will debut an infomercial by the end of this month to promote a holiday offer for “Christmas with Bob Hope,” a video from the long-lived Hollywood celebrity's 46-year-old television library.

The infomercial comes as the first advertisement as part of a marketing agreement between the direct response television firm and Hope Enterprises, the marketer for the Bob Hope TV library. Frederiksen also will develop infomercials for additional offerings from the library to be rolled out during the first quarter of next year.

The video, which will be released at Thanksgiving, will retail for $19.95. The entire library contains 256 TV specials aired on the NBC network from 1950 to 1996.

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