On-demand loyalty and customer relationship solution Loyalty Lab Inc. has expanded its board of directors to include veteran direct marketer George Wiedemann, who was most recently was managing director of Harte-Hanks Partners.
Mr. Wiedemann’s career in direct, interactive and database marketing spans more than three decades. In his last position, he served as a managing director at Harte-Hanks Partners, the strategic engagement arm of direct marketer Harte-Hanks. Prior to that, he was CEO of Rewards Network, a leading hospitality loyalty program provider. He came to that role from Responsys, a commercial e-mail provider favored by top marketing analyst firms. He held the position of president and CEO while there.
Mr. Wiedemann spent 21 years at Grey, which is now Grey Global Group, part of WPP. He founded Grey Direct and built it into a global direct marketing firm with more than $1 billion in billings.
In addition to his commercial posts, Mr. Wiedemann served on the board of the directors of the Direct Marketing Association for 15 years, capped by a term, from 1999 to 2000, as chairman of the board.
Mr. Wiedemann is currently a principal at his marketing services firm, Wiedemann & Lomasney.
Loyalty Lab, based in San Francisco, provides retailers and service companies with integrated and on-demand loyalty program management, e-mail, campaign management and incentives from a single desktop. Clients include RedEnvelope, 1-800-Flowers.com, Smith & Hawken, Pfaltzgraff, Bally Total Fitness and a number of other prominent retail and service companies.