Celebrate Express Inc., Kirkland, WA, said yesterday that its new president/CEO is Kevin Green, who most recently served as the executive vice president and chief marketing officer for cataloger Lillian Vernon. Mr. Green was also the managing director of Celebrations by Lillian Vernon, the party plan business launched by Lillian Vernon. From 2000 until 2003, Mr. Green was president of Lillian Vernon, when the company was sold and taken private. In all, he spent 16 years with the company.
“My mission for the coming year is to further build the senior management team, fully utilize the new fulfillment technology in the distribution center and quickly begin to build upon the considerable brand, customer and merchandising assets,” Mr. Green said in a statement.
Celebrate Express is an e-commerce retailer of celebration products. It currently operates three Web sites, BirthdayExpress.com, Storybook.com and CostumeExpress.com and mails complementary catalogs. Birthday Express markets children’s party products, Storybook Heirlooms offers girls’ special occasion and specialty apparel and Costume Express markets costumes and matching accessories.
