Footlocker.com launches PIP targeting e-commerce buyers

Footlocker.com launched a package insert program on March 18 through manager Zed Marketing Group.

The program targets consumers who order from the footwear company’s e-commerce site. Equally split between female and male segments, these consumers spend an average of $100 on athletic footwear and apparel. Most are 12- to 30-years old. Buyers’ average household income is $60,000.

Approximately 725,000 packages are sent each year. Pricing begins at $75/M.

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