Flat DM Sales a Highpoint in Brookstone’s 3Q

Brookstone Inc. said yesterday that its net sales reached $76.7 million during the third quarter ended Oct. 29, representing a 7.3 percent decrease compared to last year. Same-store sales decreased 11.3 percent during the same period while direct marketing sales remained flat at $13.9 million.

Also, Brookstone reported an $11.7 million loss from continuing operations as compared to a $6 million loss from continuing operations in Q3 2004. After discontinued operations, the company reported a net loss of $13.4 million compared to a net loss of $6.7 million last year. In June, the company announced its intention to sell the Gardeners Eden business and, as a result, began reflecting it as a discontinued operation in the second quarter.

For the 39-week period ended Oct. 29, Brookstone posted a 3.9 percent decrease in sales to $241 million. Year-to-date same-store sales decreased 8.7 percent while DM sales rose $1.4 million to $38 million.

Year to date, Brookstone reported a net loss from continuing operations of $20.4 million compared to a net loss of $9.9 million last year. After discontinued operations, the company’s net loss was $25.9 million compared to $11.8 million last year.

Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters

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