Here are those campaigns that were awarded first prize by the Caples judging committee. Some categories have more than one first-place winner.
Collateral/Alternate Media – Consumer – Single
Entry Name: Folded Dollar Shirt, Client: Pleats, Agency: Rodgers Townsend, Creative Team: Tom Hudder, Erik Mathre, Martha Koenig, Cheryl Sparks
Entry Name: Origami Flowers, Client: Royal Mail, Agency: Proximity London, Creative Team: Caitlin Ryan, Philip Blackmore, Louise Ellis, Tony Parsons
Entry Name: N-Gage Virus, Client: Nokia, Agency: Maismercado, Creative Team: Jorge Coelho, Antonio Bezerra, Hugo Azevedo
Direct Mail Under $5, Dimensional – Business – Single – Non Profit
Entry Name: Fill the Gap, Client: Fundacio Exit, Agency: DEC, Creative Team: Valentin Soto, Elisabeth Gilberga, Alberto Delgado
Direct Mail Over $5, Dimensional – Business – Single
Entry Name: Billosaurus, Client: BPAY, Agency: bmf, Creative Team: Warren Brown, Dylan Taylor, Michael Barnfield, Mathew Batten, Jenny McMahon
E-Mail – Consumer – Single
Entry Name: Zero to Obsession, Client: Lotus Cars, Agency: 20:20 London, Creative Team: Peter Riley, Dean Woodhouse, Hugo Bierschenk, Mark Riley
Miscellaneous – Single – Non Profit
Entry Name: Bubble Wrap Day, Client: Seeing Eye Dogs Australia, Agency: Rapp Collins Australia, Creative Team: Fiona Davison, Genevieve Hoey, Victoria Milne, Tristan Alexander
Multi-Media – Business – Campaign
Entry Name: Another Reality, Client: NBC Universal, Agency: Shackleton Direct, Creative Team: Alfonso Marian, Sebastian Cangiano, Ismael Medina, Luis de la Torre
Entry Name: Get Your Wings, Client: CP Comunicacion Proximity (España/Argentina/Chile) /CP Interactive/CP Data Optimum, Agency: CP Comunicacion/CP Interactive/CP Data Optimum, Creative Team: Antonio Pacheco, Mónica Balanzategui, Guillermo Castilla, Javier Garrido, Roberto Platas, Nieves Barrajon, Gonzalo Pastor, Itxaro Vicuña
Entry Name: Unilever Sculpture, Client: (in-house), Agency: Maismercado, Creative Team: Jorge Coelho, Mario Mandacaru, Antonio Bezerra, Andre Freitas, Paulo Lima, Manuel Monteiro
Multi-Media – Consumer – Campaign
Entry Name: CEO, Balding, Soap TV – Ohio, Soap, Meteor Radio, Client: Geico, Agency: The Martin Agency, Creative Team: Steve Bassett, Bob Meagher, Cody Spinadel, John Noble, Kerry Berkbigler
Entry Name: Zero to Obsession, Client: Lotus Cars, Agency: 20:20 London, Creative Team: Peter Riley, Mark Riley, Dean Woodhouse, Hugo Bierschenk, Tim Garbutt
Entry Name: Student Life Campaign, Client: Television Licence Authority (TVL), Agency: Proximity London, Creative Team: Caitlin Ryan, Anna Nichol, Laura Orton, Stuart Ketterige
Multi-Media – Consumer – Campaign – Non Profit
Entry Name: Skip a Treat, Client: Save The Children, Agency: Proximity London, Creative Team: Caitlin Ryan, Reuben Turner, Luke Sherwin-White, Andy Hepburn, Danny Potter, Adam Buxton, Barry Hunter
Single Medium – Business – Campaign
Entry Name: Wemissyou.com, Client: (in-house), Agency: Proximity BBDO France, Creative Team: Michel Duval, Samuel Gion, Maximilien Guena
Andi Emerson Award
Jon Roska, CEO and chief creative officer, Roska Direct
Irving Wunderman Award
Steve Bassett, executive creative director, The Martin Agency
