Firstlogic Offers Updates on Street Name Changes

Firstlogic yesterday unveiled its LACS Link option to users of its Postalsoft mail automation software for keeping track of street name changes implemented by municipalities.

U.S. Postal Service-certified LACS Link has a database of 5 million records, used in automatically updating addresses following street-name conversions, according to Firstlogic, La Crosse, WI. The system also keeps track of new street and address designations for rural routes, which are often made for more reliable 911 emergency service.

LACS stands for Locatable Address Conversion System, which the USPS released in September 2004. Since 1994, about 400,000 rural route/box numbers have changed each year, according to the USPS.

Scott Hovanyetz covers telemarketing, production and printing and direct response TV marketing for DM News and To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting

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