First Security Bancorp has chosen Metavante’s marketing automation suite to drive customer communications.
With $2 billion in assets, First Security, Searcy, AR, also employs Bankway software, a Metavante bank processing solution.
Milwaukee-based Metavante is the financial technology subsidiary of Marshall & Ilsley Corp.
A Bankway client since 1985, First Security is the first Bankway client to use Metavante’s NuEdge automation suite to integrate, consolidate and segment its customer files for targeted marketing communications.
With NuEdge, First Security can more effectively target, cross sell and expand its customer relationships. NuEdge brings together critical customer, household and account information from the Bankway platform to provide the basis for marketing actions and decisions.