First Horizon Pharmaceutical Corp., Roswell, GA, has announced plans to expand its sales force in an effort to cover more than 70 percent of the United States.
The company's field representatives and management personnel currently total 150. First Horizon hired ZS Associates, Chicago, to develop its target marketing and align its sales territories.
The pharmaceutical company offers 13 brand-name prescription drugs that it sells to primary-care doctors as well as to specialists. It uses its team of field representatives to sell the drugs directly to doctors.