Hitmetrix - User behavior analytics & recording

Fireclick Upgrades Netflame Plus

Fireclick is issuing a new release of its Netflame Plus hosted application service, the provider of Web experience management solutions said yesterday.

The service lets multichannel retailers and catalogers monitor and control advanced marketing campaigns through geo-tracking and detailed reports of online results, Fireclick said.

New features include the ability to have all site statistics for any desired period of time reported in real time through a browser-based interface; e-commerce analysis; geo-tracking; and customized cockpit.

Companies that recently implemented Netflame Plus include RadioShack, Patagonia, Hollywood.com, MovieTickets.com, 7 Blue Seas, iGo, Things Remembered, US Toy, Altrec, etronics.com, FlaxArt and Advanced Comfort.

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