Finish Line Uses Fort Point Partners for Web Redesign

Fort Point Partners Inc. said yesterday that it has been working with Finish Line Inc., a specialty retailer of athletic footwear, apparel and accessories, to redesign and rebuild its cross-channel e-commerce platform.

The platform includes improved support for online selling and driving customers into physical stores.

The Finish Line system allows for tighter integration among sales channels and tie-ins with Finish Line's inventory management/location system. The company will be able to better tie online marketing programs with similar offline efforts.

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