Singer Direct Inc., Scarsdale, NY, said yesterday that it is offering the new-to-market Fingerhut catalog blow-in program effective immediately. The program has 35 million annual insert opportunities and a cost of $35/M.
Fingerhut buyers are 83 percent female with an average age range of 35-55 and average household income of $35,000. They purchase electronics, jewelry, home furnishings, housewares, home improvement products, sporting goods and apparel.
The minimum test quantity for the program is 100,000.
