figleaves.com, Britain’s leading online retailer of intimate apparel and swimwear, has increased search conversion rates on its site by 10 percent, through better analysis and understanding of customer behavior.
From its ongoing review of the Web site, figleaves.com identified the need for converting more site searches to sales. The company hired San Mateo, CA-based Coremetrics, a provider of hosted web analytics and precision marketing solutions, to provide more detailed analysis of customer behavior and overall performance of the site.
figleaves.com provides a simple, one-stop shop for lingerie, men’s underwear, hosiery, swimwear and activewear and caters for a wide range of sizes, sense of styles and budgets.
