Fifth Third Bank named Alcott Routon, Nashville, TN, to handle direct marketing.
The agency will create and execute direct mail strategy and creative and analyze campaigns for the local bank's investment program mailings. It also will handle direct marketing for the bank's special investment opportunities and similar programs.
Alcott Routon won based on its experience handling financial service accounts. It also has clients in insurance, healthcare, travel, entertainment, consumer services and telecommunications.
