Twitter serendipitously erupted in female empowerment discourse Tuesday afternoon; just in time for the 2015 Marketing Hall of Femme hosted by Direct Marketing News later this month.
The two most popular hashtags, #EqualPayDay and #ToTheGirls, each spoke to female empowerment in the home, social life, and workplace, with the former exclusively critiquing gender wage gaps in 2015.
Those asking about #EqualPayDay: 4/14 marks how far into 2015 women would have to work to earn what men earned in 2014 #equalpayforequalwork
— Bitsie Tulloch (@BitsieTulloch) April 14, 2015
#EqualPayDay ~ Shouldn’t that be everyday?
— Sandra Pawula (@AlwaysWellWithn) April 14, 2015
Women are the primary breadwinners in their families across communities. Families like mine depend on the #EqualPayDay. Stop #wageinequality
— GMae (@gmae_c) April 14, 2015
Women overwhelmingly make up the majority of workers in the U.S. labor force but are underpaid. This must change! #EqualPayDay
— Doug Moore (@DMooreUDW) April 14, 2015
Because equal work deserves equal pay simple. #EqualPayDay #EqualPayNow
— Hannah (@hannahtretheway) April 14, 2015
Your fancy charts about how men choose higher-paying career fields, like STEM, miss the point. #EqualPayDay
— Stephanie Pogue (@StephanieKPogue) April 14, 2015
can’t stand the fact that we argue over whether the pay gap is 10 cent 3 cents or 7 cents the point is it should be ZERO CENTS #EqualPayDay
— lindsey ploussard (@jlindseyp) April 14, 2015
The #ToTheGirls hashtag is much more topically general than #EqualPayDay. Tweeters offered advice and insight on everything from acknowledging self worth, to sex, to creative and professional development.
Feminine success is not a zero-sum game. Don’t let anyone con you into thinking it is. The more women thriving, the merrier. #ToTheGirls
— Ditty Bop Til U Drop (@Notintheface1) April 14, 2015
#ToTheGirls it’s never too late. To do what you love. To change your mind. To change your life.
— Cora Carmack (@CoraCarmack) April 14, 2015
#ToTheGirls Dont be unsure!!! Know what you want and who you want it from!! Once you hesitate the opportunity could be gone!!
— IG @TcLyRics (@Tclyrics612) April 14, 2015
#ToTheGirls Never make another person your “hobby,” not your boyfriend, your husband, your children… Honor creativity. Make time for it.
— Juli Hoffman writer (@julihoffman) April 14, 2015
#ToTheGirls Forgiving your dad is not for him. It’s for you!
— Jory Micah (@jorymicah) April 14, 2015
#ToTheGirls you are your own greatest support system, but having other women around helps. Rise together; don’t compete
— Alexandra Svokos (@asvokos) April 14, 2015
i’m loving the #tothegirls hashtag. keep uplifting girls 2k15!
— Cati K (@CatiKalinoski) April 14, 2015
