Marketing software provider FastForward Inc. has launched its EPIC Partnership Program for agencies, consultancies and systems integrators.
The platform offers partners sales assistance, lead generation and awareness, and technical certification and support through joint marketing initiatives. Online services firms Cavizon, Xcelerate and FullTilt Solutions Inc. already have signed up as clients.
Using EPIC, FastForward partners get access to a marketing utilities platform, a physical distribution center network and services for generating customer loyalty and intelligence.
EPIC combines promotion, direct marketing and commerce applications with a plug and play design. Hosting is around the clock.
Previously known as eToll Inc., FastForward also counts as clients marketers like Imation and the Pittsburgh Penguins hockey team. They use the EPIC platform to build brand loyalty.
Most recently, FastForward bagged Grads.com and Taste America Gifts as clients for its EPIC platform. Grads.com, an online community for high school and college graduates, is looking to drive membership for its site via customer promotions. Taste America is looking to push its DineChecks gift certificates.
