Apparel company fashionmall.com, New York, recently signed a three-tiered marketing agreement with music/entertainment firm TWEC.com.
Because of the deal, TWEC has begun running ads at various fashionmall shopping channels, including those for teen-agers and women. When clicked, the ads take the viewer to a co-branded TWEC Web page at www.fashionmall.com featuring music compact discs, games, downloads and live video streaming for rock concerts.
In addition, TWEC has been running ads in fashionmall's weekly e-mail newsletter.
TWEC, New York, said the deal would expand its customer base. Financial terms of the agreement were not announced.
TWEC.com is property of Trans World Entertainment Corp., which owns more than 1,000 retail stores throughout the United States and its island territories.
